The ecommerce initiatives driving Nestlé's digital growth

Author

Stephen Babcock
March 24, 2023

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As Nestlé seeks to grow ecommerce to 25% of sales by 2025, the world’s largest CPG company is balancing digital growth with operational efficiency. In 2022, Nestlé established new operations to outsource routine Amazon-related tasks, create content and apply data science across its assortment and promotions. Check out takeaways from the Gerber and Purina owner’s recently-released annual report.

Petco and Freshpet partnered to launch a new subscription plan that includes a meal plan for dogs. Delivering fresh food, the subscription is aimed at providing pet nutrition. It underscores the growing importance of omnichannel at Petco: Over 90% of online customers choose same-day delivery or in-store pickup. – RetailWire

Emerging technology at the intersection of automation and creativity could help ecommerce teams that need to generate ever-growing volumes of content. Levi’s will test the use of AI-generated models to expand diversity on its ecommerce sites. Meanwhile, Adobe released a new tool to help teams generate 3D images of products in multiple variations and settings.

Increasing automation and headwinds in the consumer economy converge in the news that Walmart will lay off workers at five fulfillment centers. The retailer cut down the number of steps required to pick and pack ecommerce orders. Now, it is offering workers at those operations jobs at other facilities. – Reuters

DoorDash is ramping up its marketplace bonafides. The on-demand delivery service is adding assortment through the addition of retailers Lush Cosmetics, Victoria’s Secret and Party City. Plus, it is enhancing search tools to make it easier to find products. Will this leave an opening for more retail media growth?

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