These ecommerce categories kept growing after reopening

Author

Stephen Babcock
March 22, 2023

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Once, grocery and home furnishings struggled to gain a foothold in ecommerce. Now, they are among the fastest growing categories of online spend, according to new data from Adobe Analytics. The report also found that Buy Now Pay Later is still growing, while curbside pickup is slowing.

Resale continues to gain a digital footprint. Next year, ecommerce will account for 75% of US resale volume and reach a market size of $90 billion, Insider Intelligence reports. Charts outline top platforms (eBay) and brands (Athleta). Plus, take a look at the shopping habits of young adults. – Insider Intelligence

In this week’s hiring news, Starbucks and Patrick Ta Beauty welcome new CEOs. Meanwhile, we’ve got news on key ecommerce and digital hires at Divi and Munchkin, and a former eBay executive taking a seat on the marketplace’s board.

Retail media is growing advertising on retailer websites, but the first-party data that powers it can also be used beyond the walled garden. A pair of announcements from Walmart this week show the way. Sam’s Club is now offering attribution on in-store sales, while a new partnership between Walmart DSP and Innovid will help to enhance CTV creative.

Kroger’s new 300,000-square-foot facility in Aurora, Colorado, is designed to reach customers located at a travel time of 90 minutes from the site. It’s the latest addition to Kroger’s fleet of Customer Fulfillment Centers, which employ automation to maximize efficiency in a grid framework known as The Hive. – Chain Store Age

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