The early results from Amazon's fall Prime event

Author

Stephen Babcock
October 12, 2022

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Prime Early Access Sale is underway, as Amazon seeks to position its second deals bonanza of the year as a kickoff to the holiday season. Numerator reports that 31% of consumers shopped for gifts in the first 16 hours of the event. Yet shoppers showed they were just as interested in deals on regular items, as household essentials and everyday products were among the top categories.

The spooky season is a time for Snapchat to push social commerce forward. Partnering with the costume company Disguise, the social media platform created a path where augmented reality try-on of a costume from Harry Potter or Ghostbusters can lead to sharing, or even a direct buy. It comes as Ipsos found that 92% of Gen Z Snapchat users are interested in AR shopping. – TechCrunch

In this week’s look at comings and goings on ecommerce leadership teams, Target names a new top digital leader, evo names its first chief marketing officer and key executive leaders are joining Jordan Brand, Under Armour and Qurate Retail Group.

US online grocery sales were up 3.4% year-over-year in the third quarter of 2022, according to Brick Meets Click, paced by a 20% increase in delivery. “These quarterly results reflect the fact that there are now an increasing number of ways to receive e-grocery orders via delivery,” said Brick Meets Click Partner David Bishop. – Supermarket News

At key US ports, imports are set to fall to their lowest levels in nearly two years, according to a new forecast from National Retail Federation and Hackett Associates. It comes after retailers stocked up early on merchandise ahead of the holidays amid continued anxiety about the supply chain.

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