DTC growth strategies, from Costco to NFL prime time

Author

Stephen Babcock
November 21, 2022

The daily current header

The prominent DTC brands that came up in the last decade are digitally native, but they are no longer digital only. Following Q3, The Current checked in on brands like YETI, Solo, Allbirds and Figs for a look at growth strategies that range from Costco to NFL prime time to New Zealand.

Over the counter and convenience items are joining the Grubhub marketplace ahead of peak cold and flu season as a result of a new tie-up with Rite Aid that will span 2,000 locations in 16 states. It’s the first time that the on-demand delivery service has signed on a drug store. – Drug Store News

The tech layoffs have come fast and voluminous in recent weeks, from companies like Meta, Stripe and now Amazon. As they've shared the news, many of the CEOs writing of these job reductions have made some reference to growing too fast and too large during the pandemic ecommerce boom. In a twist, ecommerce leader Amazon chose to only reference the current slowdown in the overall economy.

In 2023, spending among grocers to support digital transactions is expected to increase 2.3%. This, despite a coming 1% shrinkage in technology budgets, reports Grocery Doppio. The top investment? Fulfillment efficiencies that help with accurate inventory and fast delivery. – Supermarket News

We'll get a last look at the consumer mood heading into the holidays through retail earnings reports from Nordstrom, BestBuy and Dick’s, plus November's final consumer sentiment reading. Then, peak season begins. Let’s make it a great one.

Tweet of the Day 🐦

Were you forwarded this email by a friend or colleague?