DTC goes to the mall

Author

Stephen Babcock
November 17, 2022

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Digitally native businesses are increasingly looking to physical retail to find growth amid a more challenging online environment. A new partnership is providing an easier path for brands to open up shop at the mall. Initially, Leap and Simon will open new stores for ThirdLove, Goodlife and Sugarfina.

Mirakl is helping brands and retailers stand up marketplaces. Mirakl Ads is giving them a way to add retail media to these ecommerce offerings. The platform-agnostic product is designed to help brands set up sponsored products, and reach customers with the most relevant ads. – Path to Purchase Institute

Holiday kickoff events from Amazon, Walmart and Target provided a boost for retail, as US Commerce Department data indicates that October sales jumped up markedly from September, and even outpaced inflation. The report undoubtedly lifted spirits ahead of the holiday season, even is at arrived on a day that disappointing Target earnings offered the latest warning sign of consumer pullback.

Amazon is aiming to address a source of anxiety in the third-party seller community: Account deactivations that arrive without much warning or instructions to fix the issues. The new Account Health Assurance benefit is set to provide “proactive assistance” for sellers who meet certain eligibility requirements.

Plant-based meat changed the paradigm for protein. Now, lab-grown meat holds the potential to introduce products based around real animal cells grown in bioreactors. Upside Foods received approval for chicken. Now it must cultivate a market. – Wired

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