What drove Walmart's 27% ecommerce growth

Author

Stephen Babcock
May 19, 2023

Walmart’s ecommerce growth far outpaced overall sales in the first quarter. Executives credited continued growth of pickup and delivery, as well as expansion of third party sellers on the Walmart marketplace. The Current breaks down each component of Walmart’s ecommerce business, and how they all fit together.

Retail media spend is expected to continue to grow, as 73% of advertisers anticipate more dollars being directed toward marketplaces in the next 12 months, according to McKinsey. But brands increasingly have a choice of where to invest. Networks that offer performance, access to new audiences and transparency will win, McKinsey writes. – McKinsey

Deals are in focus in an inflationary economy. Meta is meeting the moment with a new ad format test that will allow brands to highlight seasonal sales, first-time purchase discounts and holiday promotions. Select advertisers in the U.S. and UK will have initial access.

A new law will require Amazon to “collect, verify, and disclose” info about high volume third-party sellers. This means sellers may be required to provide additional information to comply, but Amazon will reach out if anything further is required. – Ecommerce Bytes

A pair of updates to Uber Eats aim to create a more communal experience on the delivery app. Group grocery ordering allows family members or roommates to create shared lists. Meanwhile, a delivery gift can now include a personal video message.

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