'Digital first' at Church & Dwight

Inside the 'digital first' shift at Church & Dwight

Church & Dwight sees digitally influenced sales accounting for 70% of U.S. purchases by 2027, said Chief Digital Growth Officer Surabhi Pokhriyal. The Arm & Hammer owner is shifting commerce and marketing toward this future. Standing out on the digital shelf is just as important as the physical shelf, and marketing is pushing toward shoppable content and edutainment. Along the way, the entire team is getting educated to become fluent in digital commerce.

Samsung aims to elevate the sights (and sounds and smells) of retail

Samsung is well-known for consumer technology. At the NRF Big Show, the company’s enterprise division showed how it can extend device expertise to retailers. Samsung demoed in-store ecosystems that combine displays and sensors to analyze shopper behavior, and bring content from the internet to the in-store experience. They can even trigger aromas and sounds that fit the store atmosphere.

Miley Cyrus, Anne Hathaway, Ariana Grande ink consumer goods deals

In this week’s funding and M&A roundup, leading entertainers are taking investment in consumer brands into their own hands. Meanwhile, Dole and Chiquita strike a fresh deal, Kangol is under new ownership and Unilever invests in a scalp brand that is set to go global.

Pinterest will get more shoppable in 2023

After a series of strategic moves in mid-2022, Pinterest’s shopping push is beginning to show up in the core product experience of the visual social platform. With computer vision and mobile deep linking, Pinterest is integrating shopping across its most trafficked sections. “Over the long term, we also want to make every pin shoppable,” CEO Bill Ready said.

9 emerging DTC brands to watch in 2023

DTC no longer means digital-only, but key elements that propelled a previous generation of up-and-coming brands remain in place: A product that brings change to a familiar category, strong brand storytelling and purpose-driven ethos. Retail Dive looks at emerging brands in makeup, skincare, tinned fish and running shoes. – Retail Dive

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