The digital drivers of e.l.f. Beauty's skyrocketing sales

Digital commerce and increased investment in marketing is helping to fuel standout results at e.l.f. Beauty, which posted a 48% net sales increase in the recently-completed fiscal year. Growing loyalty, expanding channels and creating a more distributed fulfillment network are all key pieces of the brand’s ecommerce strategy.

TikTok is getting ready for a new push to bring live shopping that has seen success in Asia to the US and UK. Executives from Brazil and Spain are being transferred as the short-form video app eyes a June rollout of ecommerce in the U.S. Still, the question remains: Will buying from a livestream catch on with Western consumers? – Financial Times

Chewy has long been known for Autoship, which provides recurring orders of products that always need replenishing like pet food. Now the pet marketplace is putting a focus on building automation in the supply chain with new fulfillment centers. At the same time, optimizing upstream routes and containerization is creating more efficiency. It’s part four of Opportunity Fulfilled, our weeklong series on logistics transformation in 2023.

As retailers continue to move past last year’s inventory glut and consumers continue to deal with inflation, expectations for the holiday season sound muted. While each consumer category is likely to see differing results, logistics professionals believe there is room to make improvements from the “no peak” year of 2022. – CNBC

As a marketer, do you wish there was a way to take content from your website and automatically turn it into an ad? That’s what Google is aiming to provide as it rolls out generative AI tools for creating search ads. New tools debuted at this week’s Google Marketing Live will introduce conversational experiences for creating campaigns and generating high-quality images. Plus, Google is opening up new AI search experiments for users.

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