Deals top consumers' holiday shopping lists

Author

Stephen Babcock
September 27, 2022

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Ahead of the holiday season, 74% of holiday shoppers are tightening their budgets due to inflation and the economy, a Shopkick survey of 14,400 consumers found. It underscores that sales and discounts will be the top priority this season. The survey also found a 15% year-over-year increase in shoppers who planned to start before Thanksgiving, indicating many will look to extend the season to stretch dollars. Take a sustained and consistent approach to deliver for them.

Among the latest initiatives at Pepsi: Aligning the assortment of goods it offers in each channel with opportunities to increase margins. Building a platform that manages bidding and optimization of advertising. Encouraging collaboration between teams across disciplines to meet the needs of the omnichannel shopper.

On this week’s Dealboard, there’s news of investment for nano-fulfillment centers, lease-to-own payment programs, a Shopify-focused ecommerce aggregator and discount code alternatives. Plus, brands in travel, beverage and snacks attract venture dollars, and the latest M&A.

When iOS 16 debuted this month, it did not include Apple’s buy now pay later offering as originally planned. According to a report from Bloomberg’s Mark Gurman, the feature has faced “fairly significant technical and engineering challenges” that could delay its launch until spring 2023. Affirm, Klarna and Afterpay are surely taking note.

Walmart said Monday that it will launch a pair of new virtual experiences in the gaming platform Roblox. Walmart Island and Universe of Play will include features like an obstacle course of giant cosmetics, and a blimp that drops toys. A big entrance from the world’s largest retailer comes as Roblox is gearing up to launch ads, and more commerce.

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