The Current's top ecommerce news of 2022

Author

Stephen Babcock
December 27, 2022

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Check out the stories that got the most views on The Current in 2022. The results indicate that ecommerce professionals were interested in a range of topics throughout this year of continuing change, from inflation and Buy with Prime to Stranger Things brand collabs and ice cream delivery. We included excerpts, so set aside a few minutes this week to catch up on anything you might've missed along the way.

For Markacy’s Chris Jones, the big lesson of 2022 isn’t that DTC is dead. Rather, it is that the direct-to-consumer playbook developed in the last decade isn’t a silver bullet. Heading into 2023, “it is our advice that executives should pause, evaluate performance, and diversify strategies to hedge their marketing mix,” Jones writes. – Fast Company

We made it to Christmas. Now let’s see how we did. Mastercard SpendingPulse issued the first look at results from the holiday shopping season on Monday. It reported that overall retail sales showed growth despite discounting. Meanwhile, ecommerce sales were up more than 10% and gained share of overall retail.

Amazon’s inflation rate in 2022 was 6%, according to a document obtained by Business Insider. Next year could bring a significant cooldown, as the company’s economists expect prices to grow under 3%. Grain of salt: A spokesperson said Amazon leaders disagree with the findings. –Business Insider

Befitting a year of uncertainty, Friday's final economic data release of 2022 brought contradictions. Consumer spending was down, even as prices fell. New home sales ticked up, while existing home sales fell. Manufacturers cut back orders, yet consumer sentiment rose in December. Take a look at each data point, and what it says about the state of the consumer.

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