Creators are reshaping the digital economy

Creators are shaping the next era of the digital economy

From YouTube to DALL-E, a bevy of updates that were rolled out in recent weeks all point in one direction: Empowering individuals who are not only creating content and building brands, but also making and marketing their own products. It means new opportunities will arise at the intersection of content and commerce.

How 5 food and beverage companies are preparing for a recession

As consumers watch their wallets, CPG companies are eying a few coming trends: More eating at home, smaller packaging and strength for much-loved staples. There are opportunities in each of those areas to create products and deliver messages that show value. – Food Dive

Prime Day 2022: Inflation's impact, and a look at the halo effect

In this week’s Data File, we dug into a few data sources to learn more about what was moving during this year’s Prime Day. Among the takeaways: Essentials rose to the top of the list at a time of rising prices. Plus, there’s still benefit for other retailers hosting deal events at the same time, even if you’re Walmart and didn’t promote it as such.

Product recommendations come to voice skills with Alexa Shopping Kit

At this week’s Alexa Live 2022, Amazon introduced developer tools that can embed product information and purchasing within the Alexa skills that enable voice interaction. Developers can either surface their own goods, or earn a commission by detailing others.

Zalando, About You and Net-a-Porter launch sustainability platform

In Europe, ecommerce platforms are joining forces to offer connections between brands and sustainability experts. Programming includes education on measuring emissions. Zalando’s goal: 90% of brand partners will have have science-based climate targets by 2025.– Ecommerce News

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