Consumer tech marketing stars jump to consumer goods

Author

Stephen Babcock
April 26, 2023

The retail media platform at Sam’s Club is offering advertisers access to a network of technology providers and agencies that can help to drive results. Initially, the Partners Club includes five companies, and they're also helping to shape new features on the Member Access Platform. “We're just getting started,” MAP Head of Sales Austin Leonard told The Current.

In order to merge, Kroger and Albertsons will have to sell off grocery stores. At the same time, Amazon is looking for a way in to the mass grocery market. Analysts at Bernstein believe it’s a prime opportunity for a deal. But keep in mind: A big motivator of the Kroger-Albertsons merger is added scale to take on Amazon. – Business Insider

During this two-year bout of inflation, consumers have continued to pay for name brands, even as prices have gone up. But there are signs the mood is shifting. Executives at P&G and McDonald’s noted more cautious buying, while PepsiCo sees private label growing in salty snacks – albeit from a “low base.” In a survey, Attest found that 88% of consumers are willing to try different products as a result of price increases.

Generative AI tools like ChatGPT are opening up another front in the battle against fake reviews. On Amazon, CNBC found machine-generated reviews for products ranging from school textbooks to car batteries. The tell: A review author that refers to themselves as “an AI language model.”– CNBC

This week, marketing leaders from key consumer tech platforms are making the jump to consumer goods, while JC Penney is elevating a chief customer officer to further digital customer experience. Plus, the leadership teams at Vuori and Canada Goose are expanding as the brands gear up for global growth.

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