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Consumer goods companies on rising prices, shopper behavior
With costs for raw materials and fuel still going up, leading CPG companies continued to pass through price increases to consumers in the second quarter. On earnings calls over the last week, there were some observed signs that shoppers are starting to adjust to save money as a result, such as less eating out and more grocery shopping. Here’s a look at what companies are seeing in the macro environment, and at the consumer level.
Walmart Restored is a new program that’s offering “like-new” goods from brands including Apple, Samsung and KitchenAid through ecommerce. With more cost pressure on households, the retailer is seeing rising interest in refurbished items.
On Friday, the PCE inflation rate showed a new 40-year high for June, while consumer spending rose 1.1% over May. Meanwhile, consumer sentiment remained near all-time lows for July, according to the University of Michigan.
Data sharing is more important now than it was before the pandemic, brands and retailers told NielsenIQ and Coresight Research in a new report. The practice has increased visibility amid supply chain challenges, while leading the way to data monetization that further helped their businesses.
While it’s a quieter week on the conference front, there are still opportunities to learn from fresh data and observations shared on earnings calls and in government reports. Check out what we’re tracking as August begins.
Tweet of the Day 🐦
This might be causing a giant hole in your ad funnel
Many retailers are sitting on a ton of excess inventory
Search engine results pages (SERPs) are looking like a clearance aisle
This pricing pressure can reduce conversion rate on your full price funnel
Watch closely
— Taylor Holiday (@TaylorHoliday)
8:57 PM • Jul 30, 2022