Commerce gets conversational, curated and community-driven

5 ways Clorox explains the economy

Making cleaning products that are embedded in everyday life gives The Clorox Company a unique view into the current state of consumer behavior and spending decisions. The company’s recent earnings call revealed how higher prices are leading people to rethink even the most routine purchases.

Attentive partners with Shopify to advance buying by text

Conversational commerce is getting a boost through this Shop Pay integration that allows people to complete a purchase within a text they receive from a brand. Attentive also provides reminders when products may be running low, and alerts about the latest drops.

How ecommerce is continuing to disrupt the retail industry

Ecommerce harnesses digital tools to create a more seamless path from discovery to purchase, and personalize the experience along the way. With a return to in-person shopping, Wix Vice President of Online Stores Oren Inditzky sees the technology that was developed for online buying being applied in the store. It’s the rise of hybrid shopping.

General Mills launches limited edition ReTok Shop

General Mills is activating curation, creators and community on TikTok. Nature Valley has a new shop on the platform that features products developed in partnership with creators and fellow sustainability-minded brands like L.L. Bean, Posted and Stasher. Users can receive a promo code by sharing their own sustainability practices, which in turn crowdsources new ideas.

Logistics leaders and supply chain startups are teaming up

A pair of partnerships in logistics shows how digital platforms can team with the stalwarts of the last-mile to deliver for customers. Pitney Bowes is joining with Narvar to launch a new returns service, while DHL is bolstering the network of American Eagle Outfitters-owned Quiet Platforms with scheduled delivery.

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