Colgate Palmolive and ecommerce share

Author

Stephen Babcock
January 30, 2023

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Inside a company, innovation can come from the bottom up. At Colgate Palmolive, a recent wave of ecommerce advances began in the Hill’s Pet Nutrition business. Now, they’re being applied in brands across the consumer goods company. The sharing strategy is leading to gains in share. 

When building technology for business, the employee is the customer. At the NRF Big Show, Honeywell demoed retail technology including mobile devices for use throughout a store, contactless checkout software and an app that allows associates to talk from across the store. In each case, the company considered what employees would want to use, and built from that base.

Walmart’s advertising tools now allow brands to advertise items within a catalog beyond the primary variant, such as size or color. It’s a move to provide better visibility for brands, and provide more options to shoppers that are relevant to search intent.

The customer will feel the latest round of belt-tightening at Amazon. Starting in February, Fresh delivery through Amazon Prime will have a $9.95 fee attached for orders under $50. In some cases, customers will be able to select a longer delivery window, and pay a reduced fee. – The Wall Street Journal

Welcome to a new week. In the consumer economy, the Fed will issue its latest decision on interest rates, while Amazon and key consumer goods brands such as Clorox offer insights on what's working in earnings reports. Plus, the logistics ecosystem gathers in Las Vegas for Manifest.

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