ChatGPT for ecommerce: 3 rules of engagement

Amid the race to build with ChatGPT, Constructor’s Eli Finkelshteyn asks ecommerce professionals to take a beat and consider a key question: “How can technology companies use ChatGPT responsibly and in ways that actually benefit people in the months and years to come?” Finkelshteyn shares three principles to follow, and offers a look at an experiment being conducted inside Constructor.

A labor impasse at West Coast ports is boiling over just as peak shipping season is about to begin. Slowdowns and closures have been reported from Seattle to Los Angeles, the latter of which is the nation’s busiest port. The National Retail Federation called on the Biden administration to intervene. – CNBC

Through an expanded partnership with digital twin platform Hexa, Amazon sellers can now add features such as 360 viewing and virtual try-on to their product pages. It’s a move that opens up access to immersive features to a constituency that accounts for 60% of sales on Amazon.

What consumers do can be reflected in what they buy, and even what they drink. Coca-Cola partnered with League of Legends maker Riot Games to create a new flavor that is paired with digital experiences. Coca-Cola Ultimate is designed to attract new customers by putting a focus on their interests. – CNN

Applications are open for the Store Nº8 dCommerce Base Camp, an accelerator that supports startups developing retail-focused solutions in Web3. Over the 12-week program, Walmart and Outlier Ventures will offer funding, education and connections to mentors. In the end, the goal is to advance decentralized commerce.

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