ChatGPT comes to shopping

How will ChatGPT integrate into the shopping experience?

The explosion of experimentation with ChatGPT is already leading to new features that integrate generative AI into the consumer experience. Newegg, Instacart and Klarna all rolled out tools that turn prompts into product recommendations. Klarna’s CEO said it even passes the “mom test.”

True Botanicals, Momofuku Goods raise; Scotch & Soda acquired

In this week’s funding and M&A roundup, skincare brand True Botanicals, Shark Tank alum Mad Rabbit Tattoo and CPG spinout Momofuku Goods raise new funds, while Scotch & Soda finds a new parent after bankruptcy. On the tech investment front, there's new funding for sustainable beauty ingredients and no-code mobile apps.

Shoppers have more choices than ever. Is the era of curation next?

Consumers have more choices than ever, but that has also created a fragmented landscape that can leave shoppers struggling to sift through all of the options. What they really want is a simple path to find a match for their needs and preferences. A new study from Synchrony found that 80% of shoppers will expect shopping experiences to be curated for them by 2030. We round up five findings that double as ideas to create more connected experiences.

Alibaba, China’s ecommerce Giant, will split into six units

A story to watch from the world’s most populous country: Alibaba is splitting into six different business units, five of which will be able to raise capital and potentially pursue an IPO. The move came as founder Jack Ma appeared in China for the first time after more than a year. – The New York Times

🎉 The Current marks one year 🎉

1️⃣ One year ago today, The Current launched to provide ecommerce professionals with a go-to media source. Nearly 1,000 original articles later, we're still on a mission to provide news, analysis and tactical tips that can be put to work every day. For a new venture, it’s no small feat to make it this far, so we're feeling a mix of pride and excitement for what's to come. In particular, we appreciate all of your reading, sharing and feedback along the way.

📣 Here's how to help us celebrate: Did you pick up a tip from The Current that taught you something new, or helped you in your job? Share how The Current helps you on your preferred social media channel, or simply tell a colleague. In case you need it, here’s the link to subscribe. Let’s keep driving commerce forward.

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