What CARLY and HENRY say about ecommerce

CARLY, HENRY and your commerce marketing strategy

Looking to understand millennial and Gen Z shoppers? CARLY and HENRY are good places to start. Hawke Media’s Ashley Scorpio breaks down what these broad groups tend to look for when they buy, and offers tips on how to reach them.

Why Amazon is buying a little-known medical provider for $3.9 billion

Thursday’s acquisition of One Medical is Amazon’s third-largest to date by dollar value. It sends a signal: The company is looking to take a big step into healthcare. While Amazon is newer to that space, One Medical's subscription model is an area where the company has plenty of experience. – The Washington Post

Licensing deals are launching a new era of growth at Mattel

Matchbox is making SpaceX rockets. Barbiecore is the style trend of the summer. It all points back to a revamped approach at Mattel that puts IP first. Make great content, says CEO Ynon Kreiz, and sales will follow. For the second quarter, the toy company reported a sales increase of 20%.

Trucker protest shuts down operations at California port

A top-10 US container port is locked down as truckers protest a gig economy law that brought difficulties for independent drivers who had to classify as employees. Ahead of back-to-school and the holidays, this is adding to the pile-up of containers at West Coast ports, which already had issues with congestion. – ABC News

Uber is doubling down on grocery delivery

As Uber Eats pushes beyond restaurants, grocery delivery is one big piece of the strategy. This summer, the experience is getting an upgrade. Users can order after-hours, and make selections by weight. Merchants will see improvements to inventory management, and the product catalog. It makes good on the 2021 acquisition of Cornershop.

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