Can ecommerce bring relief from inflation?

Author

Stephen Babcock
July 14, 2022

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The upward march of consumer prices across the economy continues, as June brought the latest sign that relief won’t come quickly. With this week’s Digital Price Index data from Adobe indicating that online prices are rising less rapidly, there could be room to encourage shoppers to seek deals through ecommerce. It’s fitting, then, that this news arrived during Prime Day.

Backed by Serena Williams’ venture firm and Amazon’s Alexa fund, the connected fitness company grew from 110 employees pre-pandemic to 750 today. Now it is making layoffs across its business, and cutting back on marketing. “The public markets are no longer rewarding hypergrowth when it comes at the expense of profitability,” CEO Aly Orady told CNBC. – CNBC

A new study from Ketch and MAGNA indicates that 74% of consumers "highly value" data privacy. Even more see potential benefits in sharing data. However, many have concerns about control, and how the data is being used. At a time when privacy is front and center in the digital advertising conversation, it’s a reminder that transparency remains important.

A new app for sellers will completely replace the existing offering, which will be sunsetted at the end of this year. Etsy is adding tools to track orders, upload mobile photos and communicate with buyers. It’s the latest move for the seller community after Etsy increased its transaction fee by 30% earlier this year.

Sephora is set to migrate ecommerce to a new platform. This week, it announced a partnership with commercetools to add more headless capabilities. “This new technology architecture allows us to continue to scale as quickly as our appetite desires,” Sreedhararaj said. – RIS News

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