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Can Amazon cut and grow at the same time?
Stephen Babcock
February 06, 2023
The growth of ecommerce brings with it the risk of increased cyberattacks. Today, bots are serving as the weapon of choice for schemes from account takeover to ad fraud. BlueSnap CEO Ralph Dangelmaier provides a look at how brands and retailers can optimize against bot-based fraud, and why securing payments can deliver brand security.
Amazon’s breakneck pandemic expansion gave way to a new era of pullback as the economy turned. Yet when it comes to ecommerce, the company does not want to sacrifice speed, selection, price and customer experience. To do so, it has to keep rolling out new initiatives like Buy with Prime and faster delivery, even as it cuts back in many areas. It may redefine the idea of invention at Amazon. Think: Less delivery robots, more delivery optimization.
With consumer demand pulling back, there will be more debate in 2023 about whether the U.S. economy is in a recession. Thanks to a roaring job market and strong household balance sheets, National Retail Federation economist Jack Kleinhenz isn’t expecting an official downturn to materialize.
Welcome to a new week. It's quieter on the events and economic indicators front. But earnings season remains in full gear. We’ll gain insight from CPGs like PepsiCo and Edgewell Personal Care, apparel leaders like VF Corp. and Under Armour and platforms like PayPal and Pinterest.
ChatGPT is on the tip of every technologist's tongue these days, but the truth is that we are only beginning to understand how the generative AI-powered chatbot will reshape disciplines such as ecommerce. Writing at Practical Ecommerce, Pamela Hazelton offers examples of a few early use cases, from personalized responses to product recommendations. –Practical Ecommerce
Tweet of the Day 🐦
Today, Simple Modern sells more drinkware than Yeti, Hydro Flask & Stanley on Amazon.
We started in 2015, bootstrapped.
21 unexpected learnings:
1. Privately-owned brands with no intent to sell are set best up to win long term.
— Bryan Porter (@jbryanporter)
2:34 PM • Feb 3, 2023