A call for digital-first retail

Author

Stephen Babcock
April 28, 2023

Over the last decade, retailers saw ecommerce share of revenue skyrocket. But, on average, profitability of digital commerce shrank, according to a new report from AlixPartners and World Retail Congress. To bridge this disconnect, Alix says retailers must shift how their organizations are built to account for a shopping journey that moves across channels, and change the metrics they use to define success.

Here’s a new use for ChatGPT: Finding the right words to celebrate mom. Ahead of Mother’s Day, 1-800-Flowers is launching the MomVerse. It creates personalized poems and songs from prompts, and can be easily shared or posted to social media. – Retail TouchPoints

Pinterest is opening up ad space to third-party networks, and brands that advertise through Amazon will be the first to appear. Pinterest CEO Bill Ready said Amazon ads will help expand the number of products on the platform, advancing the goal of making it more shoppable. He believes Pinterest is still “under-monetized” relative to the intent shown by users. That sounds like an opportunity for advertisers, too.

American companies jumping into live shopping often talk about the opportunity to emulate the massive growth that the format has realized in China. The New York Times offers a look inside that country’s boom, which features tension between celebrity sellers and a government seeking to maintain “stability.” – The New York Times

CTV and retail media come together through a new partnership that aims to measure how streaming ads impact online grocery orders. Roku and Instacart will combine insights from their advertising platforms, while closely tracking whether the ads result in new customers, and repeat orders.

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