BFCM is a tactic, not a strategy

Black Friday sales are a tactic, not a strategy

BFCM may not be a fit for every brand. Before the rush to get ready for Black Friday, there's a lot to consider: Will the discount-oriented holiday shopping season attract the right customers? Will you be profitable? Is the right inventory in place to meet demand? If the answer ends up being no, Go Global Ecommerce CEO Simone De Ruosi says ecommerce offers other opportunities throughout the year for a big haul.

Supernatural enters three new B2B partnerships

Brand collaborations are a normal occurrence, as they harness the power of combining audiences and the marketing lift from creating something new. But new partnerships from sprinkle and confectionery company Supernatural with Milk Bar, King Arthur Baking and SnackConscious stand out for prioritizing key elements of how the products get to shelves: ingredient traceability and clean label assurance. It’s a sign that brands can work together deeper in the supply chain.  – Baking Business

Amazon Ads announces new tools to launch campaigns, create video

Tools that make it easy to get started and measure advertising effectiveness were among a number of new features announced at the Amazon Ads unBoxed conference in New York this week. Here’s a look at 10 new offerings, including upgrades to data clean room solution Amazon Marketing Cloud, and a new reward that brands can add to Sponsored Display.

U.S. GDP accelerated at 2.6% pace in Q3, better than expected as growth turns positive

There’s an economic bright spot for a change this morning. The US economy got back to growth in the third quarter after two straight quarters of decline. An increase in consumer spending was one of the drivers. But it might not last. Amid inflation and rising interest rates, talk of recession is still in the air among analysts. – CNBC

Amazon vs. Walmart, by the numbers

The top retailers may come from different origins, but they are converging on the same omnichannel battleground. New reports from Jungle Scout and PYMNTS show how Amazon dominates in ecommerce and discretionary spending, while Walmart leads in grocery and brick-and-mortar. As both continue to build, they will be working to press their advantages, while aiming to peel off some share in areas where the other has strength.

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