Apple Pay Later arrives with built-in advantages

Author

Stephen Babcock
March 29, 2023

While working as an engineer in ecommerce, Eli Finkelshteyn saw how search advances that drew cheers on the tech team didn’t necessarily impress on the business side. Now the CEO of Constructor, Finkelshteyn aims to tie relevance in search and discovery to results that drive revenue.

2022's pullback may prove to be an anomaly in ecommerce growth, according to a new forecast from Insider Intelligence. With pre-pandemic trends returning, digital shopping acceleration is expected to continue through 2027. Within five years, ecommerce is projected to account for one-fifth of total retail. – Insider Intelligence

The first-party data that powers retail media is moving beyond onsite targeting. A pair of partnerships from Dollar General Media Network show how. DGMN is putting its data to work with Meta to close the measurement loop with in-store sales, and collaborating with LiveRamp to reach rural customers.

As ecommerce rose in the pandemic, so did returns. One of Amazon’s moves to combat this popped up on the feature level. While the “frequently returned” tag is currently appearing only to some users on third-party products, it’s worth watching whether this leads to changes in the company’s famously generous and industry standard-setting return policy. – Engadget

Months after its initial announcement, Apple Pay Later formally launched on Tuesday with news that select users will start receiving invites. This means Apple’s buy now pay later option will come with Apple Wallet. Meanwhile, merchants won’t have to take any extra steps to offer it, thanks to an integration with Mastercard.

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