What Amazon's new social feed shows

Amazon and Walmart take new steps for social commerce

Inspire is Amazon's new shoppable feed that will allow brands, influencers and consumers to share videos and photos featuring products. While the test will introduce a more social feel to the notoriously functional Amazon marketplace, it’s also a sign of Amazon’s advertising prowess and, above all, how TikTok’s rise is reshaping the internet. Read until the end for a look at Walmart’s latest visual feature, as well.

Blue Apron laying off 10% of corporate workforce

The meal kit business became the latest ecommerce company to make layoffs as it pulled back its forecast for full-year growth. Along with reducing headcount, Blue Apron will also cut back on marketing, and make changes to its organizational structure in 2023. Looming over it all is uncertainty about new funding that is under negotiation with affiliates of investor Joseph Sanberg. – Fox Business

Online prices settle into deflation, driven by holiday discounting

Holiday deals drove down ecommerce prices in November, according to Adobe Analytics’ Digital Price Index. The year-over-year deflation of 1.3% was the steepest drop in 31 months. In particular, prices came down in holiday-friendly categories like electronics, computers, toys and sporting goods. But with cooling of groceries and pet products, the report may raise hopes that inflation in the wider economy is beginning to cool, as well.

Campbell’s turnaround has reached full boil

Strong third-quarter results were a sign that Campbell’s strategy of pouring new investment into older brands is working, the Wall Street Journal reports. The refresh includes redesigning labels, introducing new lines of ready-to-eat soups and marketing toward young men. Yet the company has also raised prices repeatedly this year, with core cost inflation reaching 18% in the latest quarter. – Wall Street Journal

US ports are heading for a 'winter lull'

A visible sign that supply chain chaos is over came late last month, as the West Coast ports declared an end to the ship backup off the coast of Los Angeles. The latest data from NRF’s Global Port Tracker indicates that cargo volumes are well below record highs in the spring, and the forecasts for 2023 call for a continued drop.

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