Amazon's architect gets the keys to Shopify logistics

Author

Stephen Babcock
May 09, 2023

Shopify is getting out of the logistics business with a deal that will sell the majority of its fulfillment network to Flexport. Now, software-powered Deliverr and the Shop Promise program will be in the hands of Flexport CEO Dave Clark. He was the architect of Amazon’s vast logistics network, and he’s looking to build again. It’s safe to assume that the Shopify logistics network isn’t done yet.

Grocer Sprouts is using Instacart’s Carrot Ads solution to bring more media opportunities to its marketplace. Through the network, brands can extend Instacart ads to Sprouts’ site, and target consumers solely within Sprouts. – Supermarket News

Mondelēz International innovation hub SnackFutures named the latest cohort for the startup engagement program CoLab. This year’s focus is on innovation in taste. Brands range from cheesecake built for driving in the car with coffee to on-the-go dough.

Dupe culture is prompting a new trade-in event at one Lululemon store. In Los Angeles, customers can bring a knock-off Align pant, and receive the genuine article in exchange. Instead of fighting the dupe, Lululemon is embracing the influencer trend, while still elevating its own voice – and the original. – CNN

The Global Port Tracker is now forecasting a lower import total than previously expected for the first half of 2023, as demand continues to dip. “With economic uncertainty continuing, the impact on trade is clear,” Hackett Associates’ Ben Hackett said.

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