Amazon's age of discovery

Author

Stephen Babcock
May 11, 2023

Amazon is the place to go if you already know what you want to buy. A series of recently-launched experiments show that the marketplace is increasingly interested in helping shoppers discover new items, as well. The results could have implications for Amazon’s growing advertising business, and the shopping experience on the web as a whole.

Nike’s push into direct-to-consumer was the major focal point of its strategy over the last several years. But as the dust settles, the iconic brand still stands as one that sells through its own channels and other retailers. The goal: “Serve every single athlete with distinction and uniquely across the entire marketplace.” – Retail Dive

In this week’s hiring update, Walmart has a new top US merchant, Sephora has a new CMO and The Honest Company is bringing on a chief growth officer. Plus, Mondelez makes a key promotion and a digitally native scalp brand taps a new leader for retail expansion.

Durings its April 26-28 deals event, Wayfair saw spending rise 40% higher than the trailing four-week average, according to Earnest. That’s well above the 24% seen during the fall edition of the event, but below the 46% for the spring edition of Way Day in 2022. –Chain Store Age

Etsy is adding a new feature for couples looking to specify one-of-a-kind gifts for their wedding. It comes as the marketplace has seen an 872% increase in searches for handmade gifts. Intriguingly, a wedding registry is one of the few areas where the now-bankrupt Bed Bath & Beyond effectively made the shift to ecommerce.

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