- The Daily Current
- Posts
- Amazon plans 48-hour Black Friday sale
Amazon plans 48-hour Black Friday sale
Amazon’s growth as an advertising channel means there are more and more ways for brands to reach consumers where they shop. SalesDuo CEO Arjun Narayan offers insight on navigating the landscape, from keywords and display ads to the importance of product profitability.
While many existing retailers are standing up third-party marketplaces in recent months, the model’s tendency toward launching quickly and curating widely also brings opportunity for entrepreneurs to build new marketplaces from the ground up, as well. Karolina and Filip Szafranski launched Skinholy this year to provide a space for indie beauty brands that are mission-driven and cruelty-free. – Beauty Independent
Klaviyo makes its first acquisition. Grove Collaborative gets an investment toward future M&A. Ordergroove raises $100 million to grow brand subscriptions. Keurig Dr. Pepper invests in non-alcoholic craft beer. All of that and more is on this week’s Dealboard, The Current's weekly roundup of ecommerce investment and M&A news.
Many brands’ metaverse strategies have included activations on Roblox or Decentraland. Nike is upping the ante with its own platform called .Swoosh. It’s billed as a space where users can collect and exchange virtual goods, as well as work with the brand to create new gear. Registration opens later in November. – Footwear News
Many retailers with physical locations are planning to be closed on Thanksgiving. Amazon, however, will be getting Black Friday started early. The ecommerce giant is holding a 48-hour sale that will span millions of deals, and offer a few surprises. It continues this year’s trend toward starting holiday shopping earlier.
Tweet of the Day 🐦
Ecommerce brands are always asking me:
What are the best kinds of emails to send?
Well, look no further.
Here are 7 must-have email marketing campaigns...
That are guaranteed to bring your store an extra 6-figures this Q4:
— Shawn Morrow | DTC Email Marketing (@theShawnMorrow)
1:07 PM • Nov 14, 2022