An Amazon outage during holiday shopping season

Author

Stephen Babcock
December 08, 2022

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Peak shopping season isn't only a time for the latest products. It's also a time to discover the latest advances in how we shop. Holiday launches from The Bay, Bloomingdale’s and Victoria’s Secret show a focus on personalization, physical-digital crossover and immersive experiences.

On Wednesday morning, thousands of Amazon shoppers saw error messages as they tried to check out, with the marketplace reporting “unusually heavy traffic” in the midst of the holiday shopping season. The outage peaked at 9:07 a.m. EST, with a resolution reported at 11:44 a.m. ET. Sellers reported a huge dip in sales during those hours. – Digital Commerce 360

The latest consumer trends survey from Jungle Scout shows that people are looking to trim holiday budgets this year, while social media is becoming a more prominent form of discovery. Heading into 2023, many people are planning to review their finances at a time of potential economic slowdown, but they are still planning to indulge, prudently.

Walgreens is planning an event for February 2022 that provides entrepreneurs a chance to connect with its merchandising team. The focus is to provide space for diverse and local brands, while also reaching all 50 states. Focus categories include grocery and household, apparel, beach, tourism and general merchandise. – MMR

Crocs walked into the #2 spot on Morning Consult’s list of fastest-growing brands for 2022. Building on high brand recognition, Crocs has found a way to connect across age groups, whether that is through Jibbitz charms, celebrity collaborations, viral moments or simply being available everywhere. – Morning Consult

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