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Amazon goes to the mall
The new service will allow Prime members to order items from brick-and-mortar stores for same-day delivery. Initially rolling out with brands like PacSun and GNC, it’s a sign of how Amazon is looking to activate its logistics network to deliver for other retailers.
Social commerce goes to the grocery store in this initial launch from TikTok in the UK. With food content garnering over 26 billion views on the platform, merchants can now work with creators to offer discounts. TikTok Shop will handle the transaction.
Hershey’s warning that it may not be able to meet demand for Halloween candy is the latest reminder that supply chain challenges remain in the mix for consumer goods companies. On second quarter earnings calls, leaders made clear that they are factoring issues related to production and transportation into the outlook for the rest of the year.
A new report from Pattern lays out the landscape for brands and retailers seeking to expand in China, where Tmall and JD are among the top ecommerce marketplaces. Taking the time to understand the shopper experience and messaging trends on these platforms reveals a shopper experience that emphasizes video and brand voice.
This week, PepsiCo partnered with fast-growing energy drink brand Celsius, while Tempur Sealy invested in sleep technology. Plus, startups growing new platforms for delivery and B2B payments earned backing from tech leaders. Check out the latest news in commerce-related venture funding, mergers and acquisitions.
Tweet of the Day 🐦
Product Strategy is so critical for fashion brands and in many ways is a lost skill
The key is to build products and cadence Go To Market by customer segment:
Core Products — New Customer Acquisition
Fashion Extension — Repeat Customers
Category Expansion — Share of Wallet
— Digitally Native (@digitallynativ)
3:04 PM • Jul 29, 2022