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Where AI could help ecommerce merchandisers
Stephen Babcock
August 16, 2022
After going public a month before the pandemic, the DTC mattress brand is once again a private company under CEO Emilie Arel. Going forward, Purple will look to avoid "shiny penny syndrome," and control costs amid the “worst mattress market in over 20 years.”
Making the kinds of lesser-noticed changes that can drive big gains in revenue, merchandisers are the "unsung heroes" of ecommerce, says Constructor.io. A new survey from the company uncovers an opportunity to harness data that could help them improve customer experience.
This week in VC and M&A news, the owner of Zales added an ecommerce jewel, while Gorgias raised a $30 million Series C as brands are shifting focus to customer experience. Check out the details on more deals in supply chain robotics, WhatsApp ecommerce and smart carts.
Count US Postal Service shipping rates among the costs that are going up. A rate hike for the peak holiday season is expected to stretch from October-January. We've got the full rundown on price changes for commercial and retail packages.
Walmart’s earnings will be the focus today, as the nation’s largest retailer beat expectations by growing sales 8%, according to CNBC. On Monday, Walmart announced a deal with Paramount+ that will add streaming to its membership service. Our question: How will its shoppable ads pilot with Roku factor in?
Tweet of the Day 🐦
Nearly every DTC brand I know focuses too much on acquiring new customers, and not enough on retaining old ones.
Sprint towards increasing retention until Q4 starts.
That may start by understanding retention as a function of cohorts, which is the only way to measure this right.
— Moiz Ali (@moizali)
2:13 PM • Aug 15, 2022