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- Advantage+ shows Meta advertising is still a force
Advantage+ shows Meta advertising is still a force
Despite Apple’s ATT changes, brands are still finding advertising success on Facebook and Instagram. Increased investment in Advantage+ shopping campaigns for Black Friday-Cyber Monday demonstrate how Meta will likely continue to release new products for the changed landscape, as well. To figure out what works, brands must follow the data, not the stock price.
Social commerce. Livestreaming. TikTok. Shopping holidays. These are all innovations that started in China before making their way across the ocean. Ashley Cummings takes a look at trends like icommerce and phygital shopping that may predict the future in the US. But the piece also leaves us considering which advances the US can and will export to others. – BANKNOTES
With the final holiday shopping push underway, here’s some fresh peak season data. US ecommerce continues to run ahead of global totals, Salesforce said. Over the coming days, look out for a surge in BOPIS and a returns “tsunami.” Meanwhile, Dec. 21 and 22 are forecast to be among the busiest shopping days of the season, per Sensormatic.
The fast growth of ecommerce-driven fulfillment and warehousing space will slow down in 2023 as the 3PL market is expected to see consolidation, experts forecast. CBRE says leasing activity in industrial and logistics will decline 10% to 15%, even as net positive absorption continues. But with giants like Amazon pulling back, there will be room for others to grab leasing deals in the space that opens up. – Multichannel Merchant
In this week’s hiring roundup, The Honest Company, Calvin Klein and Poppi get set to head into 2023 with new leadership. Meanwhile, Ulta Beauty, Stitch Fix and Asos are adding experienced executives to their boards.
Tweet of the Day 🐦
Ryan Pamplin bootstrapped his brand BlendJet to 9-figures in just 4 years
And I got to sit down and pick his brain for 1 hour
Here are the top 3 pieces of business advice he gave me:
— Adam Robinson (@RetentionAdam)
4:24 PM • Dec 20, 2022