Add these items to your ecommerce holiday prep list

Author

Stephen Babcock
October 06, 2022

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The holiday quarter is here, and brands are getting ready for the busiest shopping season of the year against a backdrop of rising inflation. Wix VP of Online Stores Oren Inditzky offers tactics to harness the energy of the rush, and make it last all year. Attracting repeat customers, leveraging network effects and addressing cart abandonment are a few ways to start building an advantage now.

New this morning from the Wall Street Journal: Connected fitness brand Peloton is set to conduct a fourth round of layoffs this year, and CEO Barry McCarthy said it has six months to show growth to prove viability. The latest job cuts come on a week that the brand announced new agreements to sell at Dick’s Sporting Goods, and place its bikes in Hilton hotels.

Cross-border commerce is the focus of a new tie-up between the carrier DHL and the ecommerce platform BigCommerce. B2C and B2B brands that use BigCommerce will get access to discounted rates from DHL Express, logistics professionals and an on-demand platform.

On the back of its $700 million valuation announced earlier this week, Liquid Death’s rise is in the spotlight. WARC points out one of its many clever tactics: Positioning canned water to look like craft beer and selling it with the other drinks at concerts. This allowed it to tap into the no-alcohol trend that is sweeping the globe. Sometimes, it is what’s on the outside that counts.

At a time of rising inflation, perception can be just as important in shaping consumer behavior as the reality of the data. Case in point: dunnhumby found that consumers believe the food-at-home inflation rate is 10 percentage points higher than the Consumer Price Index says it is. This contributes to choices that shoppers make, such as opting for dollar stores, and trading down.

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