Accuracy is the new speed in ecommerce delivery

Author

Stephen Babcock
November 10, 2022

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Here’s a portrait of a newly-launched direct-to-consumer brand pursuing category creation. Big Little Bar wants to hit the sweet spot between providing the 100% daily nutrients of a multivitamin, while also offering a delicious snack that people look forward to every day. “Pill fatigue is real,” said brand president Ashley Hocking.

Progressive Grocer sat down with Instacart CEO Fidji Simo for a widescreen look at the grocery ecommerce company’s recent moves. “What we’re trying to do is design all of the technologies that enable the grocery store of the future, where online and offline operate together, with the best of online, which is personalization, etc., coming to offline, and the best of offline, which is discovery, coming to online,” Simo said. –Progressive Grocer

When it comes to delivery, consumers are showing a preference for pinpointing when an item will arrive, as opposed to getting it as fast as possible. Saks Off 5th is now showing the exact delivery date of an item in product pages during shopping, and at checkout. It means customers can shop delivery specs, just like sizes and colors.

Supermarket retailer Carrefour and Publicis are expecting retail media to overtake TV advertising spend for US CPG companies within the next three years. A new venture focused on Continental Europe and Latin America will turn Carrefour’s digital and in-store assets into ad space. – Path 2 Purchase Institute

Add beauty to the growing assortment of products that are now available on the DoorDash marketplace. Like ordering a meal out, this is in the category of affordable luxuries that people may seek out on-demand. With the partnership, DoorDash’s white-label service will also deliver from Sephora stores.

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