60% of Amazon sales come from third-party sellers

Author

Stephen Babcock
May 25, 2023

Target put stores at the center of its ecommerce strategy years before the pandemic, leaving it positioned to capitalize on the spike in digital demand. As it continues to grow the “stores-as-hubs” strategy, Target is adding downstream sortation centers, and introducing larger delivery vehicles via Shipt. The Current breaks it all down in part three of our series on logistics transformation in 2023.

Retail media is growing quickly, leading to an explosion of new channels. But it’s worth remembering that not all retail media networks are created equal. Mars has found that some are better for sales on a single channel, while others excel at providing a lift for the brand as a whole. The takeaway: “Brands shouldn’t assume that what works well on one will work equally well on another.” – WARC

You may have heard of offsite retail media. How about offline? Kroger and Cooler Screens are expanding a partnership that is bringing content to the aisles and freezer doors of grocery stores via smart screens. It gives advertisers a new way to reach consumers while they are shopping in-store, and measure the results.

The connected fitness company is tying dynamic content to its stationary bike with three new membership tiers featuring access to classes, as well as pre-written workouts. Peloton followed the data: The rebrand comes after the company found that more than half of the workouts completed by users were not bike-related, and set out to broaden its offerings. – Retail Dive

We know third-party sellers are important to Amazon’s business. A new report quantifies just how crucial the independent brands that sell on the ecommerce company’s marketplace are. Among the stats: U.S. sellers sold more than 4.1 billion products—an average of 7,800 every minute. These sellers averaged more than $230,000 in sales in Amazon’s store.

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