5 ways for online brands to drive profitability

Author

Stephen Babcock
May 08, 2023

To build a sustainable business, online brands must solve the paradox of growth and profitability. Wix Ecommerce Head of Business Development Shelly Cohen offers tips to help, with a host of examples outlining what’s working in areas such as shipping, pricing and saving time.

What’s happening with Amazon aggregators in 2023? Bloomberg has many answers in this piece. Come for the list of potential mergers and acquisitions on the table, stay for the set piece from a recent conference dinner “where one guest jokingly suggested locking the door until they’d agreed to form one big company.” The lesson, per Fortunet’s Michal Baumwald Oron: “The assumption that any layman can run an ecommerce business is wrong.” – Bloomberg

In a first-of-its-kind partnership for Macy’s, the department store retailer will make shopper audiences available to advertisers across the web through The Trade Desk’s demand side platform. It’s the latest sign that retail media is moving beyond advertising that is placed on ecommerce marketplaces, and becoming a key tool for advertisers targeting shoppers wherever they may be browsing.

Amazon’s social commerce moment has arrived. Inspire, the in-app shopping feed that’s designed to be more visual and interactive, has many of the hallmarks of TikTok, right down to the placement of the like button. Amazon is the place to go if you know what you want to buy. Can a new feature also help to boost its credentials as a place for discovery of new products? – TechCrunch

Welcome to a new week. Following a week that saw the financial spotlight shift to the banking crisis and the Federal Reserve, the latest data on inflation will put the focus back on consumer goods and spending this week. On the earnings calendar, a host of CPG and digitally native brands alike are set to report results for the latest quarter, offering a snapshot of consumer health and execution strategies that are working now.

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