5 January campaigns taking a fresh start to 2023

Author

Stephen Babcock
January 10, 2023

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Holiday campaigns may be over, but brands are finding new ways to reach customers that are interested in wellness and healthy habits to start the year. While perks and content are helping Sweetgreen and Chipotle meet customers where they are, Equinox and Tito’s are taking on the January crazes.

Instagram made good on prior rumblings that it will be removing the Shop tab from the home bar navigation in February. Yes, this is a feature change. But it’s also a symbolic shift that reflects how Instagram is taking a new approach to shopping within the app, albeit one that is not yet entirely clear.

In this week’s investment and M&A news, five-year-old startup brands in beauty and home were acquired, L’Oréal invested in a longtime partner and Glowbar raised funds to expand beyond New York. Check out Dealboard for all of the latest activity.

There were bright spots to be found as post-holiday results from retailers continued to roll out on Monday. Abercrombie and American Eagle are both seeing growth. But Lululemon’s reversal on profit offered a reminder that top-line strength may not automatically equal a healthy bottom-line.

A new dip in import activity offers the latest sign that U.S. ports are moving beyond supply chain chaos, according to the NRF’s Global Port Tracker. But the last three years still brought change that could be lasting. One area to watch: More shipments moved to the East Coast as they sought to avoid lines off the LA coast. Now, a labor negotiation looms in the West.

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