The $30 billion businesses inside Amazon: Advertising, B2B

Author

Stephen Babcock
April 14, 2023

Where is ecommerce heading next? The annual letter from the CEO of the market leader is a good place to start. Amazon is prioritizing delivery speed and continued growth in advertising in 2023, as well as entering the generative AI fray. Jassy also revealed that Amazon’s B2B marketplace generates $35 billion in annualized gross sales.

Is the brick-and-mortar grocery store the next frontier of retail media? Grocery TV is aiming to provide the hardware in the form of 32-inch displays currently being piloted on ShopRite aisles in New York. The digital displays feature the tools of internet advertising, such as targeting and programmatic buying.  – Progressive Grocer

The push and pull of growth vs. profitability is on full display this season at Rent the Runway. The fashion rental service reined in costs in 2022 as it aimed to move into the black. In 2023, it is aiming to add subscribers with a focus on the customer experience. Now, growth is the way to get to profitability.

Cost topped convenience as the top consideration among online grocery shoppers in March, according to Brick Meets Click. It’s a notable move as inflation continues to drive up the price of essentials, including food. Compared with March 2022, shoppers also posted lower order frequency and intent to repeat.

Nostalgia isn’t just for those who want to relive past experiences. Gen Z increasingly wants to open a window into the culture of decades gone by, and that’s showing up in brand collaborations to promote movies debuting in the near future. Truff teamed up with Super Mario Bros., while HelloFresh is partnering with Marvel on the latest Guardians of the Galaxy chapter. –PYMNTS

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