3 investments for ecommerce profitability

Author

Stephen Babcock
January 25, 2023

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Ecommerce went from an era of growth at all costs over two pandemic years to a focus on profitability in 2022. That means priorities have to change. According to research from VTEX analyst Jordan Jewell, areas to prioritize now include returning customers, fulfillment and taking PDPs beyond optimization.

Emperia’s virtual stores for Bloomingdale’s and Dior aim to bridge ecommerce accessibility with the in-store experience. They are accessible on laptops and mobile devices, showing that an immersive experience doesn’t necessarily require changing the interface. New this morning: The company raised $10 million in a Series A round.

Two agencies are coming together around a bet that brands will want to work with a single provider to service the growing number of channels and functions that are required for digital commerce success. It combines Blue Wheel’s experience in demand generation with Retail Bloom’s marketplace and logistics prowess. Leaders Eitan Reshef and Tom Sesti spoke with The Current about where they are heading together.

In this week’s hiring roundup, the founders of KIND Snacks are launching a platform to build a new generation of businesses, there will be new CEOs at Michael Kors and Dollar Tree and there are new CMOs at Away and Ulta Beauty. Plus, check out new appointments in roles like owned retail, DTC marketing and Walmart technical fellow.

Digital commerce is making apps for health tracking and management available in the market right alongside over-the-counter treatments. Sanguina developed one such app that takes an anemia test from a fingernail selfie. AnemoCheck recently launched a subscription model that provides access to more tests, and data insights.

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