Is 2023 a reset year for ecommerce?

Author

Stephen Babcock
June 05, 2023

At Macy’s, ecommerce penetration made big gains during the pandemic years, rising from 25% of sales to 33%. That share stayed in place during the first quarter. The retailer is putting the infrastructure to keep scaling digitally in place with marketplaces, both through a recently-launched third-party offering at Macy’s, and a planned debut at Bloomingdale’s in the fall.

As inflation cools, consumers will be less concerned about prices. But they are still going to be seeking deals. That’s what Barbara Connors, VP of strategy and acceleration at Kroger’s 84.51° told PYMNTS. Coupons, discounts and trimming back on nonessential items are “fiscally responsible behaviors that shoppers have now learned as a way that they can save money and still get the products that they want,” Connors said. – PYMNTS

Gopuff is inviting non-CPG brands that don’t sell products on the app to advertise on the quick commerce marketplace. It highlights the coming growth opportunity for advertisers of any category that want to reach the audience and access the first-party data owned by retailers. Retail media is creating a new generation of ad networks.

Greats Founder Ryan Babenzien is focusing on wellness with a showerhead that filters out contaminants. This purpose-driven approach is being applied across guerilla marketing and partnerships for Jolie. It aims to triple sales by 2025. – Business of Fashion

This week, we’ll get the latest look at the state of the consumer from big CPG companies and DTC brands alike via earnings reports. Plus, supply chain and marketing professionals each have conferences that offer networking and learning.

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