2022 ecommerce trends that surprised and inspired

Author

Stephen Babcock
December 28, 2022

The daily current header

A lot can change in a year. In the spirit of reflection, we posed a question to ecommerce leaders: What ecommerce trend in 2022 surprised or inspired you? The replies from executives at companies like Salesforce, Pitney Bowes, QuickBooks and Wix range from operational observations to big-picture analysis on how shifts in media and technology are reshaping commerce.

The Wall Street Journal offers a look at Temu, the platform from Chinese ecommerce company Pinduoduo that saw its stateside launch in September. According to Sensor Tower, it became the country’s most-downloaded app between Nov. 1 and Dec. 14. Plentiful coupons and deals are available, especially to those who talk up Temu on social networks. – WSJ

On the food company’s most recent earnings call, General Mills executives offered a look at how first-party data is helping to hone marketing in growing categories like fruit snacks and ready-made dough. This underscores how layering on data can help supercharge investments made in capacity and product innovation.

As with many facets of life, the supply chain is unlikely to return to normal following the swings of the last two years. Logistics managers surveyed by CNBC are seeing challenges with raw materials and warehousing costs that are expected to persist. They say more real-time data would help to navigate this landscape. – CNBC

Ecommerce legislation was tucked into the big spending bill passed by Congress just before Christmas. The INFORM Consumers Act requires marketplaces to verify the identity of large-volume third-party sellers. This is designed to curtail the sale of counterfeit or stolen goods.

Tweet of the Day 🐦 

Were you forwarded this email by a friend or colleague?